Everyday Cotton Shirt
Rs. 3,500
Rs. 4,300
Made to be worn, not saved
Thoughtful silhouettes and versatile essentials designed to work harder in your wardrobe.
The current edit
Fresh arrivals and everyday favourites
Wide-Leg Trousers
Rs. 5,500
Gift Card
Rs. 2,500
Oxford Overshirt
Rs. 4,500
Rs. 5,000
Linen Co-ord Set
Rs. 7,500
Ribbed Knit Top
Rs. 3,000
Pleated Midi Skirt
Rs. 4,300
Relaxed Denim Jacket
Rs. 7,000
Rs. 7,500
The style journal
Fit notes, wardrobe ideas and new-season stories
Finding Your Size
How to measure, what our sizes mean, and what to do if something doesn't fit.
Building a Capsule Wardrobe
A small set of pieces that mix and match, built around the way people dress in Pakistan.
Fabric Care Guide
How to wash, dry and store cotton, linen, lawn, denim, knits and chiffon so they last.
How We Choose Our Fabrics
Why we lean on cotton, lawn, linen-feel and denim for Pakistani weather, and what we look for.
What to Wear to a Wedding
Outfit ideas for mehndi, baraat and walima guests, from lawn kurtas to the occasion maxi dress.